Brand building is something that businesses, both big and small, take very seriously. Your brand is after all the one that carries your company’s name and products, influencing a customer in that truly subtle way each time they shop, whether in a convenience store or online.
Brand building is a process that takes a whole lot of effort though, and affected by so many factors both within your control and not. Thankfully, the Internet has revolutionized brand building, so that even small businesses can now engage in brand building activities that will reach a bigger segment of their target market without having to spend as much money as they would have done given traditional methods alone.
The use of social media for brand building in the Internet, or social media marketing, is one of the favoured ways of brand building these days. Social media marketing after all has lots of benefits, not the least of which is an unbelievable number of organic users who happen to be the very same target customers of businesses. Social media’s nature is also such that it is the online equivalent of word of mouth. If you want any news to spread fast, there’s no other platform like social media to do it for you without you even having to blink. Of course this means that anything about your brand can go viral, both the good and the bad. This means that this relatively cheap marketing method/tool should be handled really carefully. One slip up and you can bet that your foot-in-mouth moment will be all over the internet in hours, with effects on your brand’s reputation for a woefully much longer time.
