By increasing your PPC quality score you can ensure more profitable PPC campaigns and improve the user experience so that you get better click through rates. Here are some more top tips on boosting quality score so that your pay per click campaigns bring in the results you need:
Tip 4 – Ditch underperforming ads and keywords
If you find there are paused ads or keywords it will be due to Google identifying that the ad or keyword in question does not fit with the account quality score. Instead of keeping those ads or keywords, remove them completely as these will have low click-through rates as well as low impressions. This cleaning up of the account will ensure that you have only top performing keywords with high click-through rates running.
Tip 5 – Keep a close eye on keywords
The quality score is in essence a measure of how well keywords fit with you ad campaigns and in turn how the keywords and ads relate to the landing pages. There are some PPC campaigns that include landing pages where there is not one keyword to be seen. You must ensure that landing pages have your keywords within the text.
Tip 6 – Speed up load time
Your quality score is also about the user experience so load times are important. If you have a slow loading time on your landing pages your quality score can be affected dramatically. Make sure landing pages load on Macs, PCs and browsers within 3 seconds.
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