PPC management companies are always striving to improve their quality score with the likes of Yahoo, Google and MSN. The quality score is generated according to the relevancy of the PPC account to a user’s search query and experience. The better the quality score, the lower the cost paid per click (technically) and the better position achieved in your paid advertising. Here are some tips on how to get a higher quality score:
Tip 1 – Boost your click through rate
Never fail to test your ads. If you had set up your ads to optimize in Yahoo, Google and Bing then make sure they rotate. This ensures that the search engines don’t tend to favour one ad that performing well over the other – both ads will then be rotated on a 50/50 basis. You can test different ad messages in this way and every new message you test may help.
Tip 2 – Keep your account
It may sometimes seem easier to ditch the account and start again from scratch. However, you really shouldn’t! If you scrap the account you scrap your account history.
Tip 2 – Keep organized
A good way of getting a better click through rate is when keywords are used in an ad group. This makes it more relevant and targeted to your audience by displaying the keyword within your ad group. Look at some of the bigger ad groups and see if keywords can be broken out into smaller, highly targeted groups.
At www.clickconsult.com, we can help you get great quality scores and develop winning pay per click campaigns.
