Though metrics for evaluating the effect of social to businesses are still questionable, businesses everywhere are hopping onto the social media bandwagon. As we all know though if everyone’s starting to pay attention, though we don’t have neat round figures to prove that something is good or beneficial, then something must be right about that thing.
When it comes to social media businesses usually get easily convinced because social media does answer their needs. Feedback is also obvious despite the lack of traditional statistics that old fashioned media such as TV and radio campaigns can easily show to prove the effectiveness of the campaign. The reason for this is that with social media, feedback is gotten directly from the consumers/target audience so that whether the aim is to build brand awareness, reputation, and/or simply connecting with costumers, businesses worldwide can see/feel the response.
Furthermore there really are business success stories that we can read about daily wherein the business cites their social media campaign as one of , if not THE reason for their success. A good example of a published success story would be the Martell Home Builders, a construction company that “is on Facebook, Twitter, and YouTube; runs a blog; and lets buyers follow their home construction progress online, get pictures, and post comments.” They have not only succeeded in engaging their customers in the building process but also gives their customers peace of mind that they will be able to deliver their promise of being able to build new homes within 99 days.
Success stories are great but as always businesses should remember that the success is not only due to social media presence but a social media campaign that has clear goals and creative twists that’s centered on products/services that are of real value to customers.
