As Facebook's stock price continues to fall after its IPO, stockholders are definitely feeling let down and small investors feeling more than that. As someone who uses Facebook to leverage your business though, what does this mean? How will it affect you, and is there anything you should do make sure your business doesn't suffer from it?
Before you panic, remember that despite the fact that Facebook's stock price is now currently below $30 (What?! Yes it is!), unless you are a stockholder, it won't have a direct effect on you. Users especially don't need to worry at all with Facebook's promise that their services will (forever) be free. Of course, realistically speaking, there's a good probability that Facebook will have to start jacking up prices for advertisements since they do need to think about ways to keep on ensuring the company's profitability. However, they do know that they need to balance their profitability goals with their advertisers' satisfaction. After all, they don't want all of their advertisers pulling out just like General Motors did. They also need to concentrate on finding ways to convince their advertisers that their ads are not only priced reasonably, but that advertising campaigns launched via Facebook actually work.
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As for businesses that do not even advertise on Facebook and simply use it to connect with customers via their pages, then there’s even less to worry about. So don’t jump ship. As long as Facebook has millions of active users, you can bet that keeping your Facebook page alive is still they right way to go.