Harnessing the power of social media to leverage your business site is the in thing right now, especially since it is indeed proving to be an effective multi-purpose marketing strategy. However, it is a mistake to rely on social media marketing alone since its effects can take some time to become evident. The wiser course is to employ other strategies to promote your business site, and if possible strategies that will not only help increase your sites visibility, but also overall SEO strategy.
Directory submission is an online strategy that has been around longer than search engines, after all directories were the in thing before Google made its appearance. Directory submissions, however, fell from grace due to the many link farms that littered the Internet, which then had the unfortunate effect of getting many of the sites listed on those link farms devaluated by Google due to their association with the said spammy link sites. Despite this, there are indeed good web directories still in existence today that can really help you promote your blog. All you need to do is to learn to separate the good from the bad before you submit your site to the sound ones.
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One such web directory/portal is the Blog Search Engine. The good thing about their service is that they will not only provide a link back to your site’s blog, but will in fact review your blog, providing a better value link not only in the search engine’s eyes but more importantly to users who can glean information from the review. Submitting a site there is easy. All you need to do is submit your blog details, pay the basic fee of $14.99, and sit back and wait for the traffic they send your way. You can also choose higher packages, which will earn you more links from their network, get your blog featured, and even have your banner ad place on their homepage.